About us

about us

Welcome to Decharacter

One of the beauty and fashion industry’s brightest stars, Justina brings her passion for beauty, unique eye for fashion and expertise in new product development to Singapore Makeover Industry. With over 20 years experience in the fashion makeup industry, Justina had enjoyed various successes as a professional makeup artist. Her talent is constantly in demand by major fashion and wedding magazines, photographers and even as a personal makeup artist for various celebrities. She was even featured and interviewed on television for her up and coming success- DeCharacter Image Pte Ltd.

  • Selected as one of the 100 most inspiring women from cozycot by Singtel in 2011. 
  • Interviewed & appeared on SIMPLY HER Magazine in their March 2007 issue.
  • Nominated as a receipient for the Spirit of Enterprise award 2006 & was selected as one of the Top 41, 2006 Honourees
  • Appeared on the Kids Central TV programme "Jobs for Juniors"
  • Decharacter was appointed "Official Makeover Studio" for MediaCorp Kids Central "KCDC" programme
  • Appeared as a guest speaker in Channel U's programme,"CROSSFIRE"
  • Appeared on Channel 8's "Young Bosses", in episode 4, "The Makeover
  • Invited to be one of the key speakers at "Good Morning Singapore", Channel 8
  • Selected by MediaCorp to appear on Channel 8 TV programme "Wei Ji Ji Zhuan Wan" (Recession Proof)

It was Justina personal passion to style and groom people around her over a decade that had inspire her to start DeCharacter Image Pte Ltd in Singapore. Not just a makeover. That is the very mission objective that was passed down by Miss Justina Lee for DeCharacter Image. DeCharacter has transform thousands of man, woman and children using the most imaginary concept available in high quality creative photography. Unique concepts that are guaranteed to bring out the very best in everybody. Everything is supplied as a total package ensuring a most indulgent, fun experience including professional hair, makeup artistry, styling and creative photography.

As the pioneer Kid Fairytale/Character Makeover studio in Singapore, DeCharacter helps to keep your child memories alive and sweet in the many years to come. Experience a world of fantasy, where fairies, princes & princesses and other fun characters are created for a unique and unparalleled craft.

Depth, Character & Quality.3 strengths that DeCharacter is enforcing. Our motto is always to infuse quality while bringing out your character through your photos.

For Enquiries

Our Services

  • makeover photography
  • function makeup & hairstyling
  • rom / wedding
  • rom & bridal gown sell/rental
  • commercial